Rolex is universally recognized as an icon of the watchmaking industry. The brand’s timepieces command respect for their distinctive style, premium quality and cutting-edge technology. From conception through production, every component of a Rolex watch is made in Switzerland to scrupulous standards.
A globally celebrated luxury watchmaker, Rolex is famous for its iconic designs and pioneering timekeeping technology. Each watch is expertly developed to meet the brand’s rigorous standards for long-lasting functionality and enduring aesthetic appeal. From classic Datejust models to professional Explorer watches, Rolex’s Swiss-made timepieces are created with the finest raw materials, including the brand’s unique Oystersteel and 18-karat gold alloys. Designed for and tested in the most extreme conditions, Rolex watches represent ultimate ambition and striving for excellence.
When Hans Wilsdorf founded his watchmaking company in London in 1905, the focus was on accuracy, reliability and quality—values closely associated with Rolex ever since. Wilsdorf’s trailblazing methods paid off in 1910 with a Swiss certificate of chronometric precision, the first ever awarded to a wristwatch. Rolex’s history is punctuated with innovation—from the first waterproof watch to the deepest diving watch in the world. The brand has registered over 400 patents, and its inventions and technologies are used in watches industrywide. Today the company is based in Switzerland with more than 6,000 employees committed to bringing new watchmaking technology to every generation of proud Rolex wearers.
Rolex watches are crafted from the finest raw materials, all of which are carefully selected and evaluated to ensure they can withstand the most extreme conditions, while also being comfortable to wear. The brand has developed its own alloys to ensure exceptional quality, performance and aesthetics. Exclusive to Rolex, Oystersteel is a 904L steel—a family of steels commonly used in high-tech and aerospace industries—that takes on a brilliant sheen when polished and has corrosion-resistant properties comparable to those of precious metals. Gold watches use an 18-karat variety, with a choice of white gold, yellow gold and Rolex’s own pink gold alloy, Everose. The brand’s patented Cerachrom bezel is used in Professional models because of the hard ceramic’s scratch-resistant properties and long-lasting shine.
Jomashop's diverse selection of men’s and women’s Rolex watches ranges from the instantly recognizable Classic models that will never go out of style to the Professional collection, which meets the exacting functionality of competitive sports including diving, flying and sailing. From the smooth handling of an Oysterlock clasp to the brand’s distinctive black dial with waterproof 18-karat gold case, every component of a Rolex watch is created to combine comfort and quality. The Sky-Dweller’s dual time zone display is designed for traveling, while the Explorer’s luminescent Chromalight suits adventures in the dark. All models undergo a series of rigorous tests before launch to ensure watches will not only survive the toughest conditions but will also remain fully functional and aesthetically unblemished.
From mountain climbers and divers to artists, pilots and scientists, the Rolex wristwatch is worn by those seeking excellence. Having been tested in the real-world laboratories of Mount Everest expeditions and deep-ocean explorations, these watches are designed to push boundaries. Rolex combines heritage style with forward-thinking ingenuity to set new standards with every watch.