Rado specializes in minimalist, yet innovative watches perfect for those with an appreciation for both style and quality. Rado's timepieces feature expertly produced Swiss-made movements and faces that create a timeless aesthetic. The brand has been producing innovative timepieces from Lengnau, Switzerland since 1917.
The wide range of models and materials includes pieces for both outdoor adventures and formal evenings. The Centrix, Diamaster, and Coupole lines reflect the brand’s culture of design, while the HyperChrome series combines functional chronograph styles with robust stainless steel cases. Rado offers award-winning wristwatches including the Ceramica and True Thinline collections, all of which delight fans of sleek, modern design and traditions of visionary research.
Brothers Fritz, Ernst, and Werner founded Rado in Lengnau, Switzerland in 1917. By the end of the 1940s, their brand had become one of the largest manufacturers of Swiss movements in the world. Rado continued to set itself apart from competitors in 1962 with the launch of the world’s first scratch-resistant watch: the DiaStar 1. Since then, the brand has revolutionized the horology industry with pioneering materials, including metalized-sapphire crystal and high-tech ceramic plasma. Today, Rado continues its tradition of innovation by infusing smart technology into sleek designs. The company also collaborates with leading designers and runs worldwide Rado Star Prize competitions to find the next generation of emerging talent.
Creating cutting-edge technology is part of the Rado brand. It introduced scratch-resistant silicon nitride ceramic to the True Thinline collection in 2011, and the brand has continued to advance this innovative material ever since. Released in 2016, the HyperChrome Ultra Light collection features a trio of ultra-light materials, including a silicon nitride ceramic case, hardened titanium inserts, and movements with anodized aluminum parts. Weighing only 56 grams, the featherweight components combine with a chic-minimalist design. In 2018, Rado innovated once more by using rose gold-colored Ceramos to create the striking case of the new slim DiaMaster Ceramos automatic models.
The wide range of Rado timepieces includes luxury styles like the Centrix series and the robust Diamastar collection, which features high-tech ceramic cases for men and women. Characterized by a minimalist spirit, the iconic Ceramica collection is a stylish accessory that can be worn on a night out or to the office. The Coupole and D Star ranges sit alongside complex chronograph and automatic pieces with exacting precision. From stainless steel designs with two-tone bracelet straps to gold pieces with diamond markers, every Rado watch is a sleek masterpiece, bringing together sophisticated design and impressive durability.
From design enthusiasts to those interested in buying a lasting gift for a loved one, Rado timepieces are ideal for anyone with an appreciation for natural elegance and authentic spirit. With features like durable designs for daily wear or show-stopping glittering diamonds, every Rado watch lives up to the brand philosophy of "if we can imagine it, we can make it."