For more than 40 years, Maurice Lacroix has crafted innovative luxury timepieces designed with creativity and ingenuity. The brand designs and manufactures its watches in the heart of Switzerland's Jura Mountains, building on the region’s rich history of luxury watch design and combining traditional touches with fresh designs and new technology.
Maurice Lacroix watches from the Aikon and Masterpiece collections hold awards from internationally recognized industry panels for their innovation and trendsetting aesthetics. Its watches are the result of working with only the finest materials, including diamonds, mother of pearl, durable stainless steel, and Powerlite. These watches are the perfect companion for those seeking an innovative, luxury timepiece rooted in Swiss excellence.
Even though Maurice Lacroix watches have been around less than half a century, industry panels have already recognized them more than a dozen times for their beauty and function. Year after year, the Aikon line has proven to be a trendsetter in aesthetics. This line’s sporty stainless steel straps and refined, minimalist watch faces have inspired similar styles throughout the watchmaking industry. Watches from the Masterpiece line have also garnered international awards for their fashion-forward designs.
In addition to setting industry fashion trends, Maurice Lacroix has also won awards for technological innovation. With every watch design, Maurice Lacroix strives to embody the motto, “Success is a journey, not a destination.” This commitment is evident in the Pontos line, which balances an abundance of new features with elegance and ease of use. Watches from the Pontos line incorporate power reserve indicators, calendar displays, and chronograph functionality. Even with this many features, Pontos watch faces remain elegant and easy to read.
Maurice Lacroix puts the highest emphasis on the quality of all its materials. The Pontos S Extreme boasts a case crafted from solid titanium and Powerlite, an alloy made from aluminum, magnesium, titanium, and zirconium. Miros watches pair durable stainless steel with scratch-resistant sapphire crystal. Les Classiques and Masterpiece collection watches put gold bezels against rich black calfskin and alligator leather straps for a refined look. Buyers who curate every detail of their look will appreciate that Maurice Lacroix uses only the finest materials in its is expertly crafted designs.
Maurice Lacroix offers a variety of exquisite ladies’ timepieces. Watches from the Les Classiques and Fiaba collections feature glittering diamond pavé bezels and diamond hour markers set in an iridescent mother of pearl face. Other Les Classiques watches catch the eye with the striking contrast between their matte black faces and bright rose-gold bezels. Ladies' watches in the Eliros line are beautiful in their simplicity. The round, open watch face, clear Roman numeral hour markings, and elegant black leather strap create a classic and minimalist look without any need for further embellishment.