The Maserati brothers founded their namesake brand in the Italian city of Bologna in 1914. By 1926, the brand had established its reputation for sporting excellence when one of the first Maserati cars won the Targa Flora, an open road endurance race. To symbolize the strength of their company, the brothers drew inspiration from the statue of Neptune that stood in the center of their hometown. The resulting trident logo remains Maserati's instantly recognizable symbol after more than a century. Now part of the Fiat Group, Maserati is known the world over as a manufacturer of not only luxury automobiles, but also accessories, apparel, and watches.
The Neptune symbol and allusions to the company's history of racing excellence take center stage across the Maserati lines of watches. The Granturismo, Potenza, and Successo chronograph watches feature stainless steel cases and retro sporting styling blended with contemporary design touches like warm rose gold finishes.
Each Maserati timepiece reflects the legendary automobile company's sporting history. The GranTurismo, Successo, and Traguardo chronograph series, with their stainless steel cases and three sub-dial displays, echo the dashboard and sleek lines of an early racing car. Additional design touches like the use of classic sporting red on bezels, dials, and hands, as well as stitching on many styles, add a flash of color that calls to mind the thrill of fast cars. Meanwhile, the unmistakable essence of Maserati's Italian style shines through in the elegant Epoca and Ricordo collections for men and women.
A fusion of innovative style and sporting flair defines Maserati watches. The excellence of its sporting past inspires the design of its timepieces, while it also continues to adapt for the future with the latest technical innovations. The result is is a collection of precision watches for even the most discerning buyer. The Potenza, with its luminescent hands, Seiko caliber quartz movement, and scratch-resistant mineral crystal is a sophisticated example of this blend of past and future.
Although Maserati’s sports watches particularly appeal to race enthusiasts, the classic design of its Italian timepieces imbues them with a wearable versatility. Traditional gold-tone, stainless steel, and rose gold bracelets are practical and durable. Timeless leather straps look as elegant new as they do after a lifetime of wear. The classic Tradizione series, with a nostalgic analog 60-second subdial at the 6 o'clock position, has the enduring quality of an heirloom piece. Maserati timepieces are a versatile option that will put in time at the office or coordinate effortlessly with a tux for the opera.
Maserati’s varied selection of watches offers a world of choice for both the everyday wearer and the serious timepiece collector. Cases come in traditional round, sleek square, and classic tonneau shapes. Sizes range from 30mm in series like the Epoca and Competizione women's collections to 50mm in bold designs like those of the Traguardo series. Quartz, automatic, and solar-powered Eco-Drive movements offer further options, as does the generous selection of finishes.