Guy Laroche launched his womenswear brand in 1957 with comfortably chic pieces like the coat-dress and shirt-dress and soon followed this with fragrances. Guy Laroche watches emerged in the 1980s with a similar casual elegant aesthetic. Today, they reflect Creative Director Richard René’s back-to-basics approach. Stainless steel, gold tones, and quality leather bands provide a versatile, classic foundation and open the door to contrasting visuals. These fashionable designs are available with quartz or automatic movement.
Guy Laroche started working in fashion when he was quite young. At the age of 15, Laroche sold his drawings to Yves Saint Laurent. Then, at age 18, he went on to work for the fashionable designer Jean Desses.
In 1957, Laroche launched his own fashion house. Four years later, at the age of 40, Laroche introduced his first ready-to-wear line. His clothes strove to balance refined, luxurious elegance with pieces that were also comfortable to wear. His coat-dress and shirt-dress perfectly illustrated this balance and set the tone for the brand. Building upon his success, men’s boutique Guy Laroche Monsieur appeared in 1966. Through the 1970s and 1980s, the Guy Laroche portfolio expanded into fragrances and then to accessories, including men’s and women’s watches.
After Laroche passed away in 1989 a number of important designers succeeded him. Richard René took over in 2018, after working for Jean-Paul Gaultier and Hermès. With his first few fashion and watch collections, René aimed to revive Laroche’s minimalist-yet-freeing high-fashion vision. René dedicated his first collection to French actress and Laroche muse Mireille Darc.
Fidji—the South Pacific-inspired women’s fragrance—launched the next chapter of Guy Laroche’s legacy. Six years later, Drakkar, an aromatic men’s scent, debuted, followed by the even more successful Drakkar Noir in 1982.
Following René’s vision, Guy Laroche watches have an Art Deco-like starkness. Ion-plated gold, rose gold tones, and stainless steel style watches all use simple, curved lines for clean contrasts. Everyday designs fall in line with Laroche’s original concept. Large watch faces, sturdy leather or stainless steel bands, scratch-resistant crystal glass, and moderate water resistance meet the needs of any man or woman on the go.
Guy Laroche watches keep time with automatic or quartz movements. Based on traditional Swiss timekeeping methods, automatic movements use the wearer's wrist motions to wind the mainspring and power the gear train. Meanwhile, quartz watch movements, developed in Japan in the 1960s, use battery power. Now the established timekeeping standard, this system sends an electrical current through a quartz crystal, which then vibrates to power the motor and watch hands. Using these movements, Guy Laroche watches always ensure that style is matched with functionality.