When master watchmaker Max Bürgin founded Charmex in Basel, Switzerland, he made a commitment to pursuing excellence with every watch he produced. Today, Charmex carries on Bürgin's legacy, crafting high-quality, luxury timepieces with European elegance.
Charmex's men's watches combine the technical excellence of Swiss watch manufacturing with the aesthetics of European fashion giants. Charmex's ladies watches take inspiration from the glittering lights of Las Vegas and the shimmering iridescence of the Mediterranean Sea.
In 1926, Charmex founder Max Bürgin began his first watchmaking apprenticeship near Basel, Switzerland. Bürgin quickly rose from promising young apprentice to technical director, but the skilled horologist still longed to establish his own watchmaking business. Bürgin envisioned a watchmaking company committed to perfection in every aspect of manufacture, from the greatest attention to detail during the design phase to the use of only the highest-quality materials during production. Charmex was born when Bürgin realized this dream.
In the years since its inception, three generations of the Bürgin family have built Charmex into an internationally renowned Swiss watch manufacturer. Today, Charmex watches appeal to those who appreciate high-quality, luxury finishes at an accessible price point.
Despite Charmex’s meteoric growth, the brand maintains the same commitment to excellence today that first characterized the founder’s work. Charmex continues to use only the highest-quality materials, such as the durable stainless steel in its bracelet watch bands. Rich leather elegantly complements stainless steel watch cases that gleam in tones of silver and gold. Sparkling zirconia crystals offset iridescent mother of pearl watch faces in Charmex’s collection of ladies watches. No matter the elements involved, attention to detail in design and production ensures that each model of Charmex watch will last a lifetime.
The Charmex Amalfi line combines the technical excellence of Swiss watch manufacturing with the understated elegance of Italian fashion. Classic Roman numerals shine in silver and gold tones from a clean, uncluttered face. Sophisticated leather straps mirror the refined simplicity of the round case.
Charmex Ascot watches draw their aesthetic inspiration from England’s Royal Ascot horse race, an event famous for the elegance of its dress code. The watch case is ultra-thin at just 7.5mm. A minimalist subdial for seconds and a subtle calendar window add to the pared-down elegance of this model.
Charmex offers a variety of luxury chronographs that bring the brand’s signature sophistication to the world of sports watches. The President II provides state-of-the-art precision and accuracy with the ETA PreciDrive quartz movement. A tachymeter and a calendar window round out the features of this elegant yet functional watch. The Cambridge line of chronographs echoes the refinement of the revered British institution, with stylized Roman numerals and lug ends that jut out much like elements on the façade of Trinity College.
Charmex's ladies watches add a dazzling yet refined touch to any outfit. The Malibu line, which draws inspiration from the shimmering iridescence of the Pacific Ocean, shimmers with mother of pearl and zirconia crystal. Las Vegas line watches glitter like the Las Vegas Strip with row after row of pavé crystals on the bezel, complemented by crystal hour markers set into mother of pearl dials. Watches in the Èze line recall the sparkle of the Mediterranean with crystal hour markers set into a striking white face.